What works really well in this world is your good relationship with others. Your friends and colleagues will always trust and listen to you. Plus, if you are in a really big office with several departments, then you may not know everyone by name but you all will recognize each other by face. Thus, recognition plays a significant role in today’s world when it comes to trust and reliability. Other than human beings, we can also look at objects around us. You can take the example of a shop in your neighborhood. It will always look familiar and you will feel some sort of connection.
The same way, recognition plays a crucial role in the design world as well. When you create a logo design for you business, what you do is that you give an object to your market to imagine when they have to think or talk about your business. Even those who don’t buy your product, they will begin to recognize your brand or company by looking at your logo here and there every now and then. It’s equivalent to your office where there are so many people that you don’t know them all by their names. Thus, it’s your logo that gives recognition to your business, just as your face gives recognition to you.
Now, after giving your business a face, how often do you think you should change it? The answer should be straightforward that it should never be changed. Your brand identity should be ageless. See, as the time goes by, your market begins to feel a connection with your company or products. When people are satisfied with your products and services, they will of course always recommend you without hesitation or a second thought. But, then when your image will change, then they will think what happened to your business. They will even feel uncomfortable.
See, you can take the example of the local shop in your area we just talked about. If you notice that they have changed their identity or even the layout, you might think that the management has changed or that someone else has purchased the shop. With this thought, you won’t feel the same connection that you felt earlier, resulting in some distance. Now, your market will feel the same way when you will change your logo design. They will feel that there is a big change in the company now. Well, the change should be for good, but at times with different policies that change can make things worse.
This is why your market won’t feel the same type of connection like before and you may end up losing your loyal customers just by changing the face of your business, i.e. logo design. It looks like an insignificant design, but in reality it is meaningful and it has a big purpose to serve. Other than giving recognition, it’s your logo that makes you look professional and trustworthy.
So, it is essential that you create a top quality logo design and don’t think about changing it any time soon.